The key to success is understanding that the first sale should be seen as the starting point of the buyer’s customer journey, and it should always be accompanied by strategic marketing touch points.
Customer Retention & Existing Customers
Danmar Computers advices organizations that being atop of mind choice in the customers’ top three preferences reinforces the company’s relationship with them.
If customer retention is your objective, the full-on concept involves a whole lot of important marketing and CRM components. We advise you to try the implementation of a constant customer marketing approach due to its ability to increase the customer retention level to mind-blowing levels. A well thought CRM marketing strategy will excel at reminding your niche about the company you represent, the products you sell, and the benefits they can get from buying your products. Start by outlining you’re company’s value and put out all sort of educational material within your marketing messages because it will help you improve retention for sure.
Customer Acquisition & Existing Customers
The customer that has already bought from your company, or that has already engaged with your services is the most powerful customer of them all. Danmar Computers advices all organizations to involve as many happy customers as they can to take part within their marketing campaigns, invite them to all the newly launched sales or marketing campaigns.
Start by attracting new prospects, convert the new prospects into leads, and never stop nurturing them until they become loyal customers. Use a CRM strategy to build up the online persona of the ideal customer advocate and tell his or her success story through your social media posts, blog posts, interviews, video testimonials, and at conferences. Such strategies provide your customers with the oh so required social proof thus helping your company draw new prospects into your lead funnel as well as give buyers confidence in your solution as they make their final selection.
Danmar Computers would like to outline that the satisfied customers are the buyers that spread the word the most about your company to their networks and business circles.
Companies spend almost all of their funds on resources marketing to prospective customers, most often ignoring or even forgetting about the oh so important existing customers.
# 1. Customer Service That Understands The Customer
In the era of the internet, customers are starting to respect the industry leaders who can speak authoritatively and informed on the issues they face. In addition to wanting help from experienced and well-prepared customer representatives that understand the customers’ needs, your customers want to know that you have personally overcome their struggles. Customers these days need to feel more and more empowered and want to make their own decisions based on good information from the company.
# 2. Educated Customers Become Loyal Customer
You can start educating your customers right away through a strong and well-planned content marketing strategy. First find out what are the top ten online channels that your customers like to interact with and then start posting on the right blogs, launch webinars, send out white papers, theoretical (deep dives into specific subjects), post videos, show your customers new case studies, brand-specific (product information and features), or use any other type of media channels. The era of the internet is all about content, motive for why you should definitely start designing your customer interaction strategy in a manner that is able to reach out and teach your customers something new and/or solve their issue. Customers can change their minds and go to your competitor at any time, in fact, earning their business is a daily practice that includes top of the line customer support strategies, as well as up to date education on new products and services. If you want your company to offer added value, it is mandatory to deliver up to date services to the loyal customer base.
# Take Note
Danmar Computers advises you to take note that having a customer signed up to become your customer is only the first step to cultivating the trust-based relationship with the customer.
Product Configurator by Danmar Computers for your Complex Products
The biggest problem with online shopping experience is that it is product-centric, not customer-centric. This is what you experience with most online shopping websites – but what if your customers don’t know what they are looking for?
Our Product Configurator allows you to provide the best customer experience by giving them ability to configure their product. It is an interactive tool that translates your product knowledge and expertise into a scalable solution that you can readily implement on your website – much like having a personalized salesperson for every customer that visits your site.
This is a simple, easy to use solution that enables you to sell complex products or packages. The tool has a wide range of applications and works on any type of product that require multiple customization options.
It is a user-friendly solution that does the heavy lifting for you – ensuring all products work together as a package. It is fully customizable with options to show different packages and configuration options, as well as automatically calculate total and individual component prices for selected products or base packages.
With the Product Configurator, you have the capability to define which options are compatible and set up product visualization – giving you and your customers the best visual representation and partial view of different components for a specific product based on your selected options.
It can also be seamlessly integrated to your CRM, so your customers can save selected configurations as a quote for future use.
If you are offering complex products that require customization on your website, the Product Configurator is the perfect solution for you.